Brand History

Since 1984
In the 1970s-1980s, the famous American "homemade soft cookie" was combined with Fujiya's unique secret to create a new breeze of the cookie processing industry in Japan. With "crunchy outside, softly inside,", the cookie called Country Ma'am brought a new taste experience unprecedented at that time and was loved by all customers. As of 2022, with about 40 years of history since opening for sale, Country Ma'am is proud to be a cookie brand with the top sales in Japan.

40 years in Japan
The secret to the deliciousness that has been trusted for 40 years is to bring so many different taste experiences created in a two-layer cake, a sophistication in taste that can only be found in Country Ma'am. Country Ma'am, a Japanese confectionery brand, whether it's hot or cold, the flavor of cookie shell along with chocolate chips melts in the mouth that always satisfy not only children but adults. Country Ma'am has brought happiness and smiles all over Japan.

Spreading more smiles in Vietnam from now on
With high quality and being a popular brand for many years in Japan, Fujiya's Country Ma'am cookies has officially arrived in Vietnam in 2022. The lovable and friendly smile icon on the package along with its message "COUNTRY MA'AM, NĂM LÀ MÊ" will bring people closer together, bring happiness, give smiles to people all over Vietnam.
Brand Concept

SWEET & SOFT,
EAT THEN LOVE IT
Crunchy outside, softly inside, and the deliciousness of cookies with vanilla flavors as well as chocolate flavors, all creates a wonderful taste experience.
ENJOY WITH
ANYONE, ANYTIME
Whether it is enjoying with friends, or enjoying yourself, whether it is dessert, or sudden moment of wanting some sweets, Country Ma’am will always be the ideal choice for you and your loved ones.


CONNECTING HAPPINESS,
SPREADING SMILES
We believe, everyone loves to enjoy sweet and delicious cookies. The sweet deliciousness of the cookie will help to spread happiness and our satisfied smiles, to people around us. The message “COUNTRY MA’AM, MĂM LÀ MÊ”, and the lovable and friendly smile icon have exactly that meaning.
Brand Concept


Product Information
<VANILLA>

Box of 24 packs
(Barcode: 4902555272832)

Box of 12 packs
(Barcode: 4902555272818)

Box of 4 packs
(Barcode: 4902555272795)
Product name: COUNTRY MA'AM SOFT CHOCOCHIP COOKIE VANILLA
Country of origin: Japan (Made in Japan)
Expiry date: 09 months from manufacture date
Ingredients: Wheat flour, Sugar, Vegetable oil, Chocolate chip (15%), Reduced sugar syrup, Egg, White bean paste, Modified starch (INS 1412), Soybean flour, emulsifier (INS 322 (i), INS 471, INS 472c, INS 473, INS 475, INS 476, INS 477, INS 481(i), INS 491), Skimmed milk powder, Glucose syrup, salt, Synthetic flavors (Vanilla flavor(0,14%), butter flavor, sugar flavor), egg yolk, Stabilizer (INS1442), whole milk powder, Caramel color (INS150a), Leavening agent (INS 341 (i), INS 500 (i), INS 500 (ii)).
Storage: Avoid high temperature, sunshine light and high humidity
Instructions for usage: After opening, eat as soon as possible
Warnings: Do not eat after expiry date. Product ingredients contain wheat, milk, egg and soy.
Nutrition Facts | ||
Nutritional ingredients | Above 100g/ml | % Reference nutritional value (NRV) |
Energy | 486 kcal | 24.30% |
Protein | 5.12g | 7.31% |
Carbohydrate | 62.5g | 20.49% |
Total Sugars | 31.7g | 63.40% |
Fat | 24g | 42.86% |
Saturated Fat | 11.1g | 55.50% |
Sodium | 177.1mg | 8.86% |
% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food. |

Nutrition Facts | ||
Nutritional ingredients | Above 100g/ml | % Reference nutritional value (NRV) |
Energy | 486 kcal | 24.30% |
Protein | 5.12g | 7.31% |
Carbohydrate | 62.5g | 20.49% |
Total Sugars | 31.7g | 63.40% |
Fat | 24g | 42.86% |
Saturated Fat | 11.1g | 55.50% |
Sodium | 177.1mg | 8.86% |
% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food. |
Nutrition Facts
Nutritional ingredients | Above 100g/ml | % Reference nutritional value (NRV) |
---|---|---|
Energy | 486 kcal | 24.30% |
Protein | 5.12g | 7.31% |
Carbohydrate | 62.5g | 20.49% |
Total Sugars | 31.7g | 63.40% |
Fat | 24g | 42.86% |
Saturated Fat | 11.1g | 55.50% |
Sodium | 177.1mg | 8.86% |
% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food.

<CHOCOLATE>

Box of 24 packs
(Barcode: 4902555272825)

Box of 12 packs
(Barcode: 4902555272801)

Box of 4 packs
(Barcode: 4902555272788)
Product name: COUNTRY MA'AM SOFT CHOCOCHIP COOKIE CHOCOLATE
Country of origin: Japan (Made in Japan)
Expiry date: 09 months from manufacture date
Ingredients: Wheat flour, Sugar, Chocolate chip (14%), Vegetable oil, Reduced sugar syrup, Cocoa powder (1,8%), Egg, White bean paste, Modified starch (INS 1412), emulsifier (INS 322 (i), INS 471, INS 472c, INS 473, INS 475, INS 476, INS 477, INS 481(i), INS 491), Skimmed milk powder, Glucose syrup, Cacao mass (0,4%), Soybean flour, salt, egg yolk, Synthetic flavors (butter flavor,vanilla flavor, sugar flavor), Stabilizer (INS1442), whole milk powder, Leavening agent (INS 341 (i), INS 500(i), INS 500 (ii)).
Storage: Avoid high temperature, sunshine light and high humidity
Instructions for usage: After opening, eat as soon as possible
Warnings: Do not eat after expiry date. Product ingredients contain wheat, milk, egg and soy
Nutrition Facts | ||
Nutritional ingredients | Above 100g/ml | % Reference nutritional value (NRV) |
Energy | 468 kcal | 23.40% |
Protein | 5.16g | 7.37% |
Carbohydrate | 63.8g | 20.92% |
Total Sugars | 32.6g | 65.20% |
Fat | 21.4g | 38.21% |
Saturated Fat | 10.3g | 51.50% |
Sodium | 180.3mg | 9.02% |
% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food. |

Nutrition Facts | ||
Nutritional ingredients | Above 100g/ml | % Reference nutritional value (NRV) |
Energy | 468 kcal | 23.40% |
Protein | 5.16g | 7.37% |
Carbohydrate | 63.8g | 20.92% |
Total Sugars | 32.6g | 65.20% |
Fat | 21.4g | 38.21% |
Saturated Fat | 10.3g | 51.50% |
Sodium | 180.3mg | 9.02% |
% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food. |
Nutrition Facts
Nutritional ingredients | Above 100g/ml | % Reference nutritional value (NRV) |
---|---|---|
Energy | 468 kcal | 23.40% |
Protein | 5.16g | 7.37% |
Carbohydrate | 63.8g | 20.92% |
Total Sugars | 32.6g | 65.20% |
Fat | 21.4g | 38.21% |
Saturated Fat | 10.3g | 51.50% |
Sodium | 180.3mg | 9.02% |
% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food.
