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COUNTRY MA'AM

Brand History

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Since 1984

In the 1970s-1980s, the famous American "homemade soft cookie" was combined with Fujiya's unique secret to create a new breeze of the cookie processing industry in Japan. With "crunchy outside, softly inside,", the cookie called Country Ma'am brought a new taste experience unprecedented at that time and was loved by all customers. As of 2022, with about 40 years of history since opening for sale, Country Ma'am is proud to be a cookie brand with the top sales in Japan.

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40 years in Japan

The secret to the deliciousness that has been trusted for 40 years is to bring so many different taste experiences created in a two-layer cake, a sophistication in taste that can only be found in Country Ma'am. Country Ma'am, a Japanese confectionery brand, whether it's hot or cold, the flavor of cookie shell along with chocolate chips melts in the mouth that always satisfy not only children but adults. Country Ma'am has brought happiness and smiles all over Japan.

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Spreading more smiles in Vietnam from now on

With high quality and being a popular brand for many years in Japan, Fujiya's Country Ma'am cookies has officially arrived in Vietnam in 2022. The lovable and friendly smile icon on the package along with its message "COUNTRY MA'AM, NĂM LÀ MÊ" will bring people closer together, bring happiness, give smiles to people all over Vietnam.

Brand Concept

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SWEET & SOFT,
EAT THEN LOVE IT

Crunchy outside, softly inside, and the deliciousness of cookies with vanilla flavors as well as chocolate flavors, all creates a wonderful taste experience.

ENJOY WITH
ANYONE, ANYTIME

Whether it is enjoying with friends, or enjoying yourself, whether it is dessert, or sudden moment of wanting some sweets, Country Ma’am will always be the ideal choice for you and your loved ones.

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CONNECTING HAPPINESS,
SPREADING SMILES

We believe, everyone loves to enjoy sweet and delicious cookies. The sweet deliciousness of the cookie will help to spread happiness and our satisfied smiles, to people around us. The message “COUNTRY MA’AM, MĂM LÀ MÊ”, and the lovable and friendly smile icon have exactly that meaning.

Brand Concept

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SWEET & SOFT,
EAT THEN LOVE IT

Crunchy outside, softly inside, and the deliciousness of cookies with vanilla flavors as well as chocolate flavors, all creates a wonderful taste experience.

ENJOY WITH
ANYONE, ANYTIME

Whether it is enjoying with friends, or enjoying yourself, whether it is dessert, or sudden moment of wanting some sweets, Country Ma’am will always be the ideal choice for you and your loved ones.

CONNECTING HAPPINESS,
SPREADING SMILES

We believe, everyone loves to enjoy sweet and delicious cookies. The sweet deliciousness of the cookie will help to spread happiness and our satisfied smiles, to people around us. The message “COUNTRY MA’AM, MĂM LÀ MÊ”, and the lovable and friendly smile icon have exactly that meaning.

Product Information

VANILLA

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Box of 24 packs

(Barcode: 4902555272832)

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Box of 12 packs

(Barcode: 4902555272818)

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Box of 4 packs

(Barcode: 4902555272795)

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Bag of 10 packs

(Barcode: 4902555277684)

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Box of 3 packs

(Barcode: 4902555170206)

Product name: COUNTRY MA'AM SOFT CHOCOCHIP COOKIE VANILLA  

Country of origin: Japan (Made in Japan)  

Expiry date: 09 months from manufacture date  

Ingredients: Wheat flour, Sugar, Vegetable oil, Chocolate chip (15%), Reduced sugar syrup, Egg, White bean paste, Modified starch (INS 1412), Soybean flour, emulsifier (INS 322 (i), INS 471, INS 472c,  INS 473, INS 475, INS 476, INS 477, INS 481(i), INS 491), Skimmed milk powder, Glucose syrup, salt, Synthetic flavors (Vanilla flavor(0,14%), butter flavor, sugar flavor), egg yolk, Stabilizer (INS1442), whole milk powder, Caramel color (INS150a), Leavening agent (INS 341 (i), INS 500 (i), INS 500 (ii)).  

Storage: Avoid high temperature, sunshine light and high humidity  

Instructions for usage: After opening, eat as soon as possible  

Warnings: Do not eat after expiry date. Product ingredients contain wheat, milk, egg and soy.  

Self declaration:
Nutrition Facts
Nutrition FactsAbove 100g/ml% Reference nutritional value (NRV)
Energy486 kcal24.30%
Protein5.12g7.31%
Carbohydrate62.5g20.49%
Total Sugars31.7g63.40%
Fat24g42.86%
Saturated Fat11.1g55.50%
Sodium177.1mg8.86%
% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food.
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Nutrition Facts

Nutritional ingredientsAbove 100g/ml% Reference nutritional value (NRV)
Energy486 kcal24.30%
Protein5.12g7.31%
Carbohydrate62.5g20.49%
Total Sugars31.7g63.40%
Fat24g42.86%
Saturated Fat11.1g55.50%
Sodium177.1mg8.86%

% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food.

CHOCOLATE

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Box of 24 packs

(Barcode: 4902555272825)

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Box of 12 packs

(Barcode: 4902555272801)

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Box of 4 packs

(Barcode: 4902555272788)

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Bag of 10 packs

(Barcode: 4902555277691)

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Box of 3 packs

(Barcode: 4902555170213)

Product name: COUNTRY MA'AM  SOFT CHOCOCHIP COOKIE CHOCOLATE  

Country of origin: Japan (Made in Japan)    

Expiry date: 09 months from manufacture date  

Ingredients: Wheat flour, Sugar, Chocolate chip (14%), Vegetable oil, Reduced sugar syrup, Cocoa powder (1,8%), Egg, White bean paste, Modified starch (INS 1412), emulsifier (INS 322 (i), INS 471, INS 472c,  INS 473, INS 475, INS 476, INS 477, INS 481(i), INS 491), Skimmed milk powder, Glucose syrup, Cacao mass (0,4%), Soybean flour, salt, egg yolk, Synthetic flavors  (butter flavor,vanilla flavor, sugar flavor), Stabilizer (INS1442), whole milk powder, Leavening agent (INS 341 (i), INS 500(i), INS 500 (ii)).

Storage: Avoid high temperature, sunshine light and high humidity  

Instructions for usage: After opening, eat as soon as possible  

Warnings: Do not eat after expiry date. Product ingredients contain wheat, milk, egg and soy  

Self declaration:
Nutrition Facts
Nutrition FactsAbove 100g/ml% Reference nutritional value (NRV)
Energy468 kcal23.40%
Protein5.16g7.37%
Carbohydrate63.8g20.92%
Total Sugars32.6g65.20%
Fat21.4g38.21%
Saturated Fat10.3g51.50%
Sodium180.3mg9.02%
% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food.
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Nutrition Facts

Nutritional ingredientsAbove 100g/ml% Reference nutritional value (NRV)
Energy468 kcal23.40%
Protein5.16g7.37%
Carbohydrate63.8g20.92%
Total Sugars32.6g65.20%
Fat21.4g38.21%
Saturated Fat10.3g51.50%
Sodium180.3mg9.02%

% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food.

JIWARU BUTTER

Product Information

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Bag of 8 packs

(Barcode: 4902555276663)

Product Name: JIWARU BUTTER

Country of origin: Japan (Made in Japan)

Expiry date: 09 months from manufacture date

Ingredients: Wheat flour, sugar, eggs, high-fructose corn syrup, chocolate coating, butter (12,1%), vegetable oil, distarch phosphate (INS 1412), powdered wheat protein, emulsifiers (INS 322(i), INS 471, INS 473, INS 477, INS 492), whole milk powder, salt, egg yolk, leaving agents (INS 500(ii), INS341(i)), synthetic flavorings (butter flavor, vanilla flavor), stabilizer (xanthan gum (INS 415)), natural coloring (lutein from Tagetes erecta (INS 161b(i)), synthetic coloring (caramel I- plain caramel (INS 150a))

Instructions for usage: Please eat as soon as possible after opening.

Storage: Store in a dry cool place, avoid high temperatures, direct sunlight and high humidity.

Warnings: Do not eat after expiry date. Product ingredients contain wheat, milk, and egg.                     

Self declaration:
Nutrition Facts
Nutrition FactsAbove 100g/ml% Reference nutritional value (NRV)
Energy491 kcal25%
Protein5.8g12%
Carbohydrate59.5g18%
Total Sugars31.9g 
Fat25.6g46%
Saturated Fat14.1g70%
Sodium404mg20%
% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food.
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Nutrition Facts

Nutritional ingredientsAbove 100g/ml% Reference nutritional value (NRV)
Energy491 kcal25%
Protein5.8g12%
Carbohydrate59.5g18%
Total Sugars31.9g 
Fat25.6g46%
Saturated Fat14.1g70%
Sodium404mg20%

% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food.

NEW YORK CHEESECAKE

Product Information

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Bag of 8 packs

(Barcode: 4902555276670)

Product Name: NEW YORK CHEESECAKE

Country of origin: Japan (Made in Japan)

Expiry date: 09 months from manufacture date

Ingredients: Wheat flour, sugar, vegetable oil, high-fructose corn syrup, chocolate coating, hydroxypropyl distarch phosphate (INS 1442), eggs, sour cream powder, cheese (1,8%), powdered wheat protein, egg yolk, emulsifiers (INS 322(i), INS 471, INS 473, INS 477, INS 492), synthetic flavorings (cheese flavor, vanilla flavor), whole milk powder, acidity regulators (INS 270, INS 330), stabilizer (xanthan gum (INS 415)), natural coloring (gardenia yellow (INS 164)), synthetic coloring (caramel I- plain caramel (INS 150a)), leaving agents (INS 500(ii), INS 341(i)), salt

Instructions for usage: Please eat as soon as possible after opening.

Storage: Store in a dry cool place, avoid high temperatures, direct sunlight and high humidity.

Warnings: Do not eat after expiry date. Product ingredients contain wheat, milk, and egg.                

Self declaration:
Nutrition Facts
Nutrition FactsAbove 100g/ml% Reference nutritional value (NRV)
Energy484 kcal24%
Protein4.5g9%
Carbohydrate60.0g18%
Total Sugars33.9g 
Fat25.2g45%
Saturated Fat12.8g64%
Sodium53mg3%
% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food.
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Nutrition Facts

Nutritional ingredientsAbove 100g/ml% Reference nutritional value (NRV)
Energy484 kcal24%
Protein4.5g9%
Carbohydrate60.0g18%
Total Sugars33.9g 
Fat25.2g45%
Saturated Fat12.8g64%
Sodium53mg3%

% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food.

TET GIFT BOX

Product Information

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Tin can of 20 packs 

(Barcode: 4902555277707)

Product name: 3 ASSORTED COOKIES  

Country of origin: Japan (Made in Japan)  

Expiry date: 09 months from manufacture date  

Ingredients: (COUNTRY MA'AM SOFT CHOCOCHIP COOKIE VANILLA )Wheat flour, sugar, vegetable oil, chocolate chips (15%), reducing sugar syrup, eggs, white bean sauce, thickener (INS 1412), soybean flour, emulsifiers (INS 322(i), INS 471, INS 472c, INS 473, INS 475, INS 476, INS 477, INS 481(i), INS 491), skimmed milk powder, glucose syrup, salt, artificial flavors (vanilla flavor (0.14%), butter flavor, sugar flavor), egg yolk, stabilizer (INS 1442), whole milk powder, artificial color (INS 150a), leavening agent (INS 341(i), INS 500(i), INS 500(ii)) (COUNTRY MA'AM  SOFT CHOCOCHIP COOKIE CHOCOLATE)Wheat flour, sugar, chocolate chips (14%), vegetable oil, reducing sugar syrup, cocoa powder (1.8%), eggs, white bean sauce, thickener (INS 1412), emulsifiers (INS 322(i), INS 471, INS 472c, INS 473, INS 475, INS 476, INS 477, INS 481(i), INS 491), skimmed milk powder, glucose syrup, cocoa mass (0.4%), soy flour, salt, egg yolks, artificial flavors (butter flavor, vanilla flavor, sugar flavor), stabilizer (INS 1442), whole milk powder, leavening agent (INS 341(i), INS 500(i), INS 500(ii)) (NEW YORK CHEESECAKE)flour, sugar, vegetable oil, high fructose corn syrup, chocolate coating, hydroxypropyl distarch phosphate (INS 1442), eggs, sour cream powder, cheese (1.8%), wheat protein, egg yolks, emulsifiers (INS 322(i), INS 471, INS 473, INS 477, INS 492), artificial flavors (cheese flavor, vanilla flavor), whole milk powder, acidity regulator (INS 270, INS 330), stabilizer (xanthan gum (INS 415)), natural color (gardenia yellow (INS 164)), artificial color (caramel I- plain caramel (INS 150a)), raising agents (INS 500(ii), INS 341(i)), salt.

Instructions for usage: Please eat as soon as possible after opening. 

Storage: Store in a dry cool place, avoid high temperatures, direct sunlight and high humidity. 

Warnings: Do not eat after expiry date. Product ingredients contain wheat, milk, egg and soy.

Self declaration:
Nutrition Facts
Nutrition FactsAbove 100g/ml% Reference nutritional value (NRV)
Energy452 kcal23%
Protein4.8g10%
Carbohydrate56.8g17%
Total Sugars30.6g 
Fat22.8g41%
Saturated Fat10.4g52%
Sodium175mg9%
% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food.
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Nutrition Facts
Nutrition FactsAbove 100g/ml% Reference nutritional value (NRV)
Energy435 kcal22%
Protein5.0g10%
Carbohydrate55.4g17%
Total Sugars31.4g 
Fat21.4g38%
Saturated Fat9.9g50%
Sodium165mg8%
% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food.
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Nutrition Facts
Nutrition FactsAbove 100g/ml% Reference nutritional value (NRV)
Energy489 kcal24%
Protein4.3g9%
Carbohydrate60.7g19%
Total Sugars34.6g 
Fat25.5g45%
Saturated Fat13.1g65%
Sodium57mg3%
% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food.
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Nutrition Facts

Nutritional ingredientsAbove 100g/ml% Reference nutritional value (NRV)
Energy452 kcal23%
Protein4.8g10%
Carbohydrate56.8g17%
Total Sugars30.6g 
Fat22.8g41%
Saturated Fat10.4g52%
Sodium175mg9%

% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food.

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Nutrition Facts

Nutritional ingredientsAbove 100g/ml% Reference nutritional value (NRV)
Energy435 kcal22%
Protein5.0g10%
Carbohydrate55.4g17%
Total Sugars31.4g 
Fat21.4g38%
Saturated Fat9.9g50%
Sodium165mg8%

% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food.

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Nutrition Facts

Nutritional ingredientsAbove 100g/ml% Reference nutritional value (NRV)
Energy489 kcal24%
Protein4.3g9%
Carbohydrate60.7g19%
Total Sugars34.6g 
Fat25.5g45%
Saturated Fat13.1g65%
Sodium57mg3%

% Nutrient reference values (NRV) are the ratio of meeting daily nutritional requirements (with a serving of 2000 Kcal) of each nutrient in 100g or 100ml of food.